The effects of movie piracy on box-office revenue: an empirical analysis of the Chinese movie market
نویسندگان
چکیده
منابع مشابه
An Empirical Analysis of the Impact of Pre-Release Movie Piracy on Box Office Revenue
D distribution channels raise many new challenges for managers in the media industry. This is particularly true for movie studios where high-value content can be stolen and released through illegitimate digital channels, even prior to the release of the movie in legal channels. In response to this potential threat, movie studios have spent millions of dollars to protect their content from unaut...
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There are two main effects from movie piracy: a cannibalization effect which reduces legitimate sales, and a promotional effect which increases word-of-mouth and stimulates sales. While these two effects have been hypothesized, the extant literature has not been able to disentangle them. We show how this decomposition can be measured using a hidden Markov model adapted from MOVIEMOD. Using data...
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ژورنال
عنوان ژورنال: Journal of Applied Economics
سال: 2020
ISSN: 1514-0326,1667-6726
DOI: 10.1080/15140326.2020.1812477